MILANO SOLFERINO FLAGSHIP STORE

The new "Milano Solferino" flagship store of ARREDO3, designed by Andrea Federici, is a unique space that affirms the strength of the brand and communicates its distinctive features, the design know-how, the quality of every detail.The layout, that draws up the guidelines for the next stores, aims to enhance all the Company's kitchen programs, including the living room furniture.The enhancement of the kitchens takes place using three tools: the rationalization of the paths, the definition of the chromatic range related to walls and floors and the lighting project.

The shop extends over two floors. On the ground floor, it has an entrance hall with a display area, and features two large windows. A spacious exhibition area with offices, a consulting area and a material library can be found in the basement.

The space is exploited with the main routes made recognisable thanks to a box-light wall system, installed at the beginning and at the end of each route, indirectly inviting visitors to go through the opening towards the light, in one direction or another. The complementary routes, instead, are intended to lead visitors to kitchen compositions to discover them with ease.